Did you know?
2002 Evelyn Lauder publishes her second book of photographs, An Eye for Beauty. Once again, all her royalties from the book benefit BCRF.* As part of the third annual Global Landmarks Illumination Initiative, numerous monuments around the world are illuminated for the first time in pink light. On October 1st, The New York Times is delivered to homes around the country in a special pink plastic bag (instead of its usual blue plastic bag) to raise awareness for breast cancer. The New York Jets and the Jets Women’s Organization honor Evelyn Lauder for her work on behalf of breast cancer by having her toss a coin before a game and presenting her with a $25,000 donation to BCRF. Evelyn Lauder is honored with the Award for Excellence in Philanthropy from The Society of Memorial Sloan-Kettering. |
A Message from Evelyn Lauder
Our 2009 BCA Campaign theme: “World Pink, World Without Breast Cancer.™ Wear a Pink Ribbon. Make a Difference™.” is both a celebration of the incredible work we have done thus far to raise awareness, while sending the strong and important message that we still have to keep the momentum going toward finding a cure. I know that now more than ever, our BCA Campaign will unite people around the world to eradicate cancer once and for all.
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Public Service Announcement from Elizabeth Hurley
Elizabeth Hurley, Estee Lauder and BCA Campaign Spokesmodel, is a passionate and unyielding ambassador who travels around the world with Evelyn Lauder to illuminate historic landmarks in pink lights and spread the message of the importance of early detection.
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